Data-Driven Decisions

In the whirlwind of running a newsletter, you've nailed the opens. People are peeking in, drawn by your subject lines or your growing reputation. But then, nothing. No clicks, no actions, no momentum toward that next step, whether it's reading an article, signing up for an event, or making a purchase. It's frustrating, right? You pour hours into crafting content, only to wonder: Is it the ask? The wording? Or are they just not ready? Enter Click-Through Rate (CTR), your bridg

In the fast-paced world of content creation, your newsletter provides a direct line to your audience's interests. Every send offers a treasure trove of data that reveals what captivates readers and what falls flat. The vital signs of your newsletter include open rates, click-through rates, click rates, scroll depth, and time spent open. These are the key performance indicators (KPIs) of your newsletter. Track these metrics, understand what they reveal, and they'll show you ex