Email Marketing

In the whirlwind of running a newsletter, you've nailed the opens. People are peeking in, drawn by your subject lines or your growing reputation. But then, nothing. No clicks, no actions, no momentum toward that next step, whether it's reading an article, signing up for an event, or making a purchase. It's frustrating, right? You pour hours into crafting content, only to wonder: Is it the ask? The wording? Or are they just not ready? Enter Click-Through Rate (CTR), your bridg

In the bustling world of email newsletters, open rates seem like a straightforward metric: just a percentage of people who bother to click open. But there is a ton of value hidden beneath the surface, much like spotting a raw diamond in the rough. You might correctly identify it as a stone, but it takes polishing and faceting to reveal its true luster. Viewing open rates as merely "did they open or not" is like seeing just the rough stone; once you clean the signal, segment

Part 2: Bot Busting – Evicting the Uninvited Guests Inflating Your Email Metrics The Doubt Behind the Analytics You've poured your heart into those newsletters. Crafting stories that hit just right, tweaking subject lines until they sing, and hitting send with that quiet hope that someone's day gets a little brighter because of your words.But then the doubt creeps in, whispering questions like, "Am I even reaching real people, or is this all just noise in the void?" Your emai

In the fast-paced world of content creation, your newsletter provides a direct line to your audience's interests. Every send offers a treasure trove of data that reveals what captivates readers and what falls flat. The vital signs of your newsletter include open rates, click-through rates, click rates, scroll depth, and time spent open. These are the key performance indicators (KPIs) of your newsletter. Track these metrics, understand what they reveal, and they'll show you ex