Marketing

In the whirlwind of running a newsletter, you've nailed the opens. People are peeking in, drawn by your subject lines or your growing reputation. But then, nothing. No clicks, no actions, no momentum toward that next step, whether it's reading an article, signing up for an event, or making a purchase. It's frustrating, right? You pour hours into crafting content, only to wonder: Is it the ask? The wording? Or are they just not ready? Enter Click-Through Rate (CTR), your bridg

In the fast-paced world of content creation, your newsletter provides a direct line to your audience's interests. Every send offers a treasure trove of data that reveals what captivates readers and what falls flat. The vital signs of your newsletter include open rates, click-through rates, click rates, scroll depth, and time spent open. These are the key performance indicators (KPIs) of your newsletter. Track these metrics, understand what they reveal, and they'll show you ex

Discover how your online presence builds B2B trust for big deals. Learn simple tips to stand out digitally and win decision-makers’ confidence.

As a small business owner, you might think data science is only for tech giants with deep pockets and massive datasets. But the truth is...

Learn the two metrics to track to determine if you are spending the right amount on marketing, and why many SMBs typically aren't.